Sprint's common shares trade on the NYSE under the symbol S.
Jul 26, 2017 at 8:38AM Sprint () has struggled over the past few years because it lacked a clear identity. It wasn't a market leader with a top-tier network -- that space was taken up by AT&T () and Verizon ().
It also wasn't the consumer-friendly industry maverick. That role has been filled by T-Mobile (). For a long time Sprint was just-another wireless player, a company without an identity or a purpose. Consumers clearly reacted to the brand accordingly, causing it to fall from third to fourth behind T-Mobile in subscriber count. Recently, however, Sprint has found its footing under CEO Marcelo Claure. The company has seemingly borrowed a bit of T-Mobile's marketing plan, pushing itself as a cheaper alternative to Verizon and AT&T with a good enough network.